Competitive Analysis

Competitive Analysis:
Undercover Your Competitors Secrets For Your Online Success

By now most people have a solid understanding that keywords play an important role in website marketing and search engine optimization. Choosing the right keywords, and using them in the right fashion, can make a world of difference in terms of where your website gets displayed in the results of the major search engines. However, there are many factors that you need to pay attention to, and it all begins with solid keyword research.

Keyword research is the process of finding and selecting the keywords that you want your website to target. What many people don’t realize however is that there are multiple steps to this process. Of course you have to first find a list of potential keywords for use in your online marketing and search engine optimization. As you do so, you find out how popular those keywords are in terms of the number of searches made them every month.

Many people cut off the keyword research process at this point, however by doing so they are making a major mistake. The next piece of the process is perhaps even more important, and it can make all of the difference for your website, its rankings and as a result, the traffic you receive and the money you make. The next piece of the puzzle is a competitive analysis of the keywords you are thinking about using for your marketing and search engine optimization. Without this, you will be walking blind and can be setting yourself up for disappointment.

Set Yourself Up For Success With A Competitive Analysis

Competitive analysis in keyword research is the process of determining how many other websites are ranking for the keywords you are targeting. It’s also about determining the strength of this competition. In other words, you are figuring out the likelihood of your website jumping over these other sites in these rankings, what it will take to do so and how long it may take as well.

The obvious point is that more competitive keywords are going to be harder to rank well for. People overlooking this when performing search engine optimization are missing a major step. For example, let’s say you want to rank for keywords related to “cosmetic dentistry“.  You see that “dental implants” gets 2,000 searches per month, and that “porcelain veneers” gets 1,000. Without taking any further action, the keyword you would selection is of course “dental implants“.

But what if “dental implants” brings up 5 times as many websites when a search is made, and the first 3 pages are filled to the brim with high PageRank sites? Meanwhile, the less popular “porcelain veneers” phrase has a lower level of competition, meaning a lowered barrier that you have to pass for your own success. Now, the clear choice for your search engine optimization is the less popular, but much less competitive phrase (Obviously, depending on your profit margin!). This is what competitive analysis in keyword research is all about, and this is why it’s so important for your website.

The bottom line is that keyword research is a multifaceted process. Far too many people gloss over the competitive analysis piece, but that’s the factor that truly determines your success. When you really want to improve your website marketing and search engine optimization, competitive analysis with keyword research is a high priority. Yet what’s working today, may not work tomorrow and each day brings about new and improved techniques for keyword optimization. That’s why we are consistently checking and spying on your competition…to give you the greatest chance to succeed.

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