Social Media Marketing

Social Media Marketing:
Improve Your Online Social Life For
Greater Online Success

Website marketing has taken on a new turn recently with the use of social media marketing, which uses social media sites such as YouTube, Facebook and Twitter to engage with prospects on an ongoing basis. Social media sites encourage discussions, feedback and sharing of information between you and your prospects.

Social media as a form of website marketing has really sprouted its wings within the last couple of years. And its no wonder, YouTube has about 28,000,000 viewers and Facebook has over 100,000,000 users…and over 50% log in daily.  That’s why social media marketing is essential to your businesses success.

You’ll see immediate benefits like prospect awareness of your “brand”, you’ll become closer to your clients and find out more about their needs, you’ll build customer loyalty by relationship marketing and social media marketing is cheap but very powerful.

There are several different types of social media marketing, from social media networks like Facebook and Twitter to social bookmarking sites like Delicious and StumbleUpon. And it can easily overwhelm you if you don’t have a strategic social media marketing plan.  That’s why our staff has developed an overall social media marketing strategy that gives you optimum results in minimum time.

One important point before you “jump” into the social media marketing arena.  There’s a saying that “When a marketer moves in, the prospects move out”. What that means is that you should not use social media only to market your business.  You should visualize it as a public relation tool and a client retention system. Nothing drives people away faster than self promotion…so be careful, only use “soft promotions” when using social media sites.

So how does social media help your website marketing? That’s a good question and once again it all comes back to linking to your website.  When done properly, you’re social media sites will drive prospects back to your website and create links.  The more links your site has, the more relevant it is seen by the search engines and therefore the higher rankings you will receive.  It will be seen as an authoritative site for your industry, bringing your practice, firm or company more and more clients.

As you can see, social media marketing is a very powerful tool and should have a place in your business’ overall website marketing strategy.  But be careful, you may find yourself spending too much time “posting” and “tweeting”.  That’s why our web development staff has integrated many of these social media sites and linked them together so when you post content to one, it will automatically post to all of your accounts instantly.  Using our social media system will allow you to reap the benefits of hundreds of hours of hard work to save you time and money.

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