Website Conversion

Website Conversion:
The Underlying Secret To Your Online Success

For a small to medium company looking to succeed in the world of search engine optimization, many different factors are important. Surprisingly, one of the most overlooked is website conversion. Website conversion refers to your ability to take the traffic you receive and turn it into a successfully completed action. Without this, it truly doesn’t matter how many visitors your website gets, because they aren’t proving to be worthwhile for your organization.

Whether you are looking to add a client, collect an email address or anything else, your website exists for a purpose. You want people to find your site and ultimately complete an action. That’s the whole point of forming an online presence and working on your website marketing and search engine optimization. You could get thousands of unique visitors each and every day to your website, but if none of them take the next step that you’re looking for, what’s the point?

Website conversion is the process of making more efficient use out of the traffic you receive. The truth is that every visitor who comes to your site and then leaves without taking that desired next step is wasted. Therefore if you aren’t converting very much of your traffic, then you have a real problem on your hands and you are wasting all of that marketing budget and search engine optimization work that you completed.

So How Do You Improve Your Website Conversion?

There are actually many different ways that you can do this, and there’s no single solution. One way to work on website conversion is by providing content that is exactly what a prospect who searches for something would be interested in. This entails providing specific and highly targeted website landing pages based on individual search terms or queries.

For example, somebody making a search for “law firm” may want to know anything from legal fees and prices to local attorney’s names to popular DUI information and more. Therefore, trying to convert a visitor for something generic like this will prove to be impossible. However, by fine tuning your content and instead targeting people that search for “DUI law firm in Dallas” or “dilatative cardiomyopathy symptoms”, you will be able to start providing people with an exact solution to a search.

Another way to improve your website conversion is by making it as easy as possible for people to take a desired action. If you want people to sign up for your email list, this needs to be a readily available option that they can clearly see and easily complete. The same holds true for anything that you are trying to make happen. With most of our clients, the desired action is for them to pick up the phone and call your office, either for a consultation or an appointment. So having a very prominent call to action like “Call Now (555) 555-1234” at the top of the website is a must, yet most of your colleagues have their phone number in small print or at the bottom of the page.

You can perform all of the website marketing and search engine optimization work in the world to no avail if you don’t successfully improve your website conversion. Your website has a purpose, and it’s probably to find new prospects and new client. If your traffic isn’t producing those results, why are you bothering? You need to improve your website conversion and transform those wasted visits into purposeful conversions. That’s why we help you consistently test your website’s content and landing pages.

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